During my time as an Art Director at Bonnier News I’ve worked with and developed several brands. Among others Resumé.
The idea is to create an unique and visually distinct profile for the event and conferences they arrange. Something to make the viewer connect the brand with the message and know instantly that “this is a Resumé event”.
With a focus on heading and the name of the conference I developed this “cut-out” style with the ratio for usage for most platforms.
An example for implementation is this animated header for a broadcast called “Sound Stockholm”
And this full-page print.